Rockford Fosgate Wants Your Ideas

July 14, 2008 by Neil Middlemiss
Filed under: Car Audio



I stumbled on something new to me the other day: Rockford Fosgate has a section on their website called "Bright Idea." For those who like to think outside the box, Rockford Fosgate now allows any visitors to the website to submit patented and un-patented ideas alike to their engineering team. A quick read of their Submission Policy and Submission Release highlights a few concerns, though, for those who may be interested.

First, you will essentially need to forgo receiving any compensation or recognition. Though not surprising, this proves more problematic as you continue to read. The Submission Release makes a point of mentioning that the materials you submit become the property of RF. Most confusing of all, though, is the statement that by submitting the information, you agree that the idea is not patented, trademarked, or copyrighted: if one were to submit your already patented idea while agreeing to this clause, it seems as if you are immediately opening yourself to a legal nightmare.

The year 2007 was a bounce-back period RF as they were in the black for the first time in many years. With ads in VoiceCoil magazine seeking a new OEM driver engineer, perhaps they're simply pioneering a new wave of people management: pro bono engineering.

Kyle 5 months and 3 weeks ago

hmmmm... maybe Rockford needs to hire some new talent

:) :) :)
lukas 5 months and 3 weeks ago

You looking for a job Kyle? Maybe shoot some of those patents you are hoarding their way. ;)
neptyr 5 months and 3 weeks ago

Wonder how many "stop making crap" suggestions they are gonna get..
Electrodynamic 5 months and 3 weeks ago

They don't need to hire new talent - they just needed to post up a "please give us some ideas" section on their web page. ;o)
Kyle 5 months and 3 weeks ago

they should start a new brand for high end stuff and call it Lightning Audio.









oh wait they already did, haha.


ya believe or not, Lightning Audio was supposed to be "high end" from the conception and it was in the beginning, expect for the marketing team didn't quite get the picture. now its just Wal-Mart speakers. I should try and dig up some old LA marketing literature, its unbelievably awful. Picture this: A woofer next to some dude with giant hooks stabbed through his back hanging from chains, covered with tattoos….. ya that just spell high end audio…..lol.

Because when I listen to speaker I just want to stab myself with a hook!!
Wtf???
lukas 5 months and 3 weeks ago

Video half-way down the page at the link below...

Lightning Audio Hook Ad
Kyle 5 months and 3 weeks ago

ya, definitely one of worst marketing ideas in history.
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